Recruitment
How we connect with potential employees
Recruitment is the first time a candidate encounters the culture in practice, not in a description, and that encounter shapes who chooses to join.
How an organization recruits says a great deal about what it actually values. The criteria used, the people involved in decisions, how candidates are treated during the process, what is emphasized in conversations and what is glossed over: all of this communicates culture before anyone has started work. Candidates who pay attention are reading the organization, not just being evaluated by it.
Many organizations recruit primarily by replicating the people already there. That tendency is not always conscious, but it shows up in who gets past screening, who performs well in interviews that favor a particular communication style, and who gets described as a good fit. The result can be coherence at the cost of range.
Recruitment also sets expectations that the culture then has to meet. If the hiring conversation oversells the autonomy, the mission, or the pace of change, the gap between expectation and reality tends to surface early and affects retention. What is said in a recruitment process is effectively a promise, and cultures that keep those promises are generally better at keeping the people they hire.